The SING Campaign Update
We’d like to share with you a list of activity and achievements The SING Campaign has accomplished since launch in September 2007. Click the title of this story to read it now.
29th September – 12th November 2007
SING Tour USA Towards the end of each show Annie introduced the SING campaign to every audience.
myspace.com/annielennoxsing went live
Began to seed news about the release forums. Included all official forums for Choir Of 23, biggest gay community forums and all Annie Lennox / Eurythmics related groups.
MSN SING music video exclusive ran for 1 week
Annie performed for Children In Need on UK TV which had 5-10 million viewers across the country
annielennoxsing.com went live
Myspace Exclusive of Africa footage begins – 23 million people viewed
200+ fan sites were provided with press release. Resulted in over 150 of them posting news on their sites.
Performed live for the 46664 Concert in Johannesburg, South Africa, which gave an opportunity to give numerous interviews for press, radio and TV about the HIV AIDS pandemic. This was followed by a filming trip for SING
Advent Calendar went live. Received 14,000 messages of thanks
My Space featured SING on their Impact Channel on 1st December for 3 weeks
Annie performed live at the Nobel Peace Prize in Oslo. She also had a meeting with the Norwegian prime minister, and gave several interviews about SING during her visit
Annie attended a special dinner at Davos, and gave a SING presentation
SING Facebook went live
SING Press Day
Annie gave a SING presentation for Unicef Mother’s Day Fundraising Lunch in Dublin.
Ireland AM TV Show and various interviews for radio and press
Official SING shop went live
Daily Telegraph Interview circ 890,000
Marie Claire Interview 300,000
London Paper Interview – circ 500,000
Culture Magazine circ 1,250,000
SING Press Event and official launch – Held at the Frontline Club
BBC Breakfast News – 24 million viewers worldwide
Body Shop Press Signing Event
Interview on This Morning – 1 million viewers
Sport Relief – 4.5 million people viewers. The SING footage received the highest influx of donations. 2.5 million watched Annie’s performance.
2 track CD single released to retailers / Maxi cd released
Press Day interviews
Pink Paper circ 886,664
The Scotsman circ 53,420
Annie goes to Los Angeles for Idol Gives Back/SING Press day. Interviews broadcast across the US
Idol Gives Back airs – Annie performs “Many Rivers to Cross “17.5 million views
Annie attends the Global Philanthropy Forum, where she introduces the SING campaign and performs live
Glamour Award held in London – Annie wins the Inspiration Award
Annie is given the Red Cross Humanitarian Award
Nelson Mandela Birthday Concert Hyde Park
Annie performs with the Agape Choir
Annie gives several media interviews, as well as a SING presentation..then performs live at the piano in Germany for Burda Live
Annie duets with Alicia Keys at the launch of the fund raising Black Ball in London for “Keep a Child Alive”.
Berlin – Annie performs live for Elle Magazine’s 20th Anniversary event–( SING receive the proceeds from the auction of 20 exclusive designer dresses)
3rd – 8th August
Annie attends the International Aids Conference in Mexico with Oxfam, and gives many press , radio and television interviews.
During this time she spoke at a high level women’s conference, met with the Mexican health minister, spoke at a session for parliamentarians, gave a speech in the main square, met with an HIV positive women’s group at the Oxfam office, and visited a clinic in a rural area, where she also interviewed two HIV positive women.